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Barrett News Media Has Arrived!

“This is our first journey into covering the world of news media, and we’re excited about the opportunities and challenges ahead.”

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Welcome to the online home of Barrett News Media!

This is our first journey into covering the world of news media, and I’m extremely excited about the opportunities and challenges ahead. Two years ago this existed as an idea in my head, which I wasn’t sure we could pull off. I kept looking at the rapid activity of news media content, and the workload on our other platform, Barrett Sports Media, and it felt like way too big of a mountain to try and climb.

Maybe I’ll look back in the future and ask myself ‘what the hell were you thinking’ but what fun is life if you don’t swing for the fences every now and then?

Reaching this point would not be possible without the help of our entire crew. I especially want to acknowledge Ryan Hedrick and Eduardo Razo who wrote a combined 20-25 stories in the past few days to get us ready for launch day, and Steve Stone who pledged his advertising support to this brand so we could get off on the right foot.

If you’ve followed my other brand, Barrett Sports Media, then you’ll have an idea of how I operate. If you’re just learning about me, allow me to fill you in on what you can expect on our site.

First, we are a news media website. We have 11 excellent writers contributing to BNM, and they’ve been charged with elevating the awareness of news radio, television, print, and digital brands, talent, executives, and support staff. As much as you may know about the top local or national radio or television stars and brands, there are thousands of other stories waiting to be told, and we want to help tell them. If you’re with a news radio or television station or an online or digital brand and have future news to share, please email it to me at Jason@BarrettNewsMedia.com. You’ll also be able to reach us thru Twitter @BNMStaff.

Secondly, our columnists may weigh in with opinions surrounding political matters that connect to the broadcasting business, but what you’re not going to find on BNM are deeper dives into presidential candidates, state laws and bills, protests or COVID-19 responses by different states. We’re wise enough to recognize there are larger brands in the industry doing tremendous work covering those stories, and we prefer to stick to what we know, the media business. There may be times where those issues involve or affect a media member or brand, if they do, we’ll explore it, but only for that reason.

Next, some may agree, some may not, but I prefer not to blur the lines between sports media, and news media coverage. Therefore we will operate BSM and BNM as two separate brands. Most of our writing teams are specifically designed to focus on each platform, and though there may be a little bit of crossover when it makes sense, my preference is to let them each concentrate on providing value for their targeted audiences.

The online brand is just one part of this venture, the other involves consulting news radio stations. There have been a number of people who have texted, called, emailed, and direct messaged me to inquire why I decided to make the jump into news/talk. I’d love to give you some complex answer that blows your mind, but it’s actually quite simple, it interests me. As much as I love sports, I also listen to news radio, watch news television, and read about a variety of different things. I believe in keeping my brain sharp, and staying informed. My first job in the business actually involved writing and reading news, and covering local issues.

I’m 46 years old and have had the benefit the past 5 years of working in a consulting role after spending the prior 10 years constructing, developing, and programming sports radio stations. I consider myself a better programming executive today then I even was when I operated inside of a building. What draws me most to news media is the mixture of content, personalities, conflict, and urgency. Similar to sports, the storylines are engaging, important, and absorbed by large amounts of people.

But as I look at the news/talk format today, I see nearly two thousand stations (two third the size of sports), many facing an uncertain future given the age and health of some of the format’s key stars. This puts a lot of brand managers in an uncomfortable spot because they have to look to the future while hanging on to the present. Nobody knows for sure when each host will ride off into the sunset, but one thing is certain, new ideas, energy, and strategy will be necessary to remain relevant, and continue succeeding.

As eager as I am to dive in and work with brands, I’m not going to be doing this alone. I’m thrilled to have Ryan Maguire on board because similar to myself, he has traveled the country and led a number of stations to success. At his last stop, KIRO-FM in Seattle, he was part of the crew that brought home a Marconi for Best News Talk Station of 2019. Whether I’m personally involved with a brand or Ryan’s running point with a client, the goal is to help our partners grow their business – end of story. That means adding more than just an ear and critique of a talent or piece of content. There are many factors that go into helping brands, and after establishing a positive track record for sports radio clients the past 5 years, I’m confident we can do the same for our future news talk partners.

But enough about our consulting plans, and online content strategy. This is our first day online and I’m sure you’re interested in checking out the content. I want you to have a positive experience, so please browse the site, familiarize yourself with our writers, and get a feel for what we do. We are committed to serving you and highlighting the best and most interesting parts of our industry, and will be counting on you to tell us how we’re doing along the way. Thanks so much for taking the time to check out BNM. Now it’s time to climb that mountain.

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Barrett Blog

Rounding up Network Coverage of the Events at the U.S. Capitol

Networks also went to their contributors, who were shocked and in disbelief of the events transpiring.

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Wednesday was supposed to be a day when news networks in the United States provided coverage over the Electoral Tally. In the end, they shifted reporting as they began chronicling the siege by a pro-Trump mob.

Once the riots ensued, networks transitioned into the breaking news format usually reserved for foreign wars, natural disasters, or terrorist attacks. When they went to their correspondents on the ground, shaky cameras and shocked correspondents is what they witness.

Networks also went to their contributors, who were shocked and in disbelief of the events transpiring.

“This is the most significant breach of an American government institution since the War of 1812,” said Chad Pergram, the veteran congressional reporter on Fox News. “The mob upended American democracy today.”

Despite the news media outlets having people and footage from the ground floor along with commentary from contributors, the most shocking feeds they aired were from C-SPAN’s static cameras.

From this footage, the networks showed their audiences Vice President Mike Pence was abruptly ushered off the Senate floor by security forces and legislators reached for gas masks. Some law enforcement officials were also on camera where they had guns drawn towards rioters storming the Capitol. “This is the most significant breach of an American government institution since the War of 1812,” said Chad Pergram, the veteran congressional reporter on Fox News. “The mob upended American democracy today.”

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Barrett Blog

Tucker Carlson Tries to Make Sense of What Happened at the Capitol

Carlson said anyone that is trying to understand the significance of what is going on right now, should watch the video of the woman shot to death inside of the U.S. Capitol.

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Photo by Gage Skidmore CC BY-SA 2.0.
Photo by Gage Skidmore CC BY-SA 2.0.

Fox News host Tucker Carlson promised his viewers major ramifications resulting from the violence that occurred at the U.S. Capitol on Wednesday.

Carlson said that the “people taking power” would take advantage of the Capitol siege by stripping away basic freedoms. “Your right to speak without being censored, your right to make a living, and your right to defend yourself,” he warned. “These are the most basic and ancient freedoms we have.”

Carlson said anyone that is trying to understand the significance of what is going on right now, should watch the video of the woman shot to death inside of the U.S. Capitol.

“In the footage, which we are not going to show you [because of the graphic nature of it] , the scene around her is chaotic. Suddenly, with no warning, there is gunfire, the woman has been hit by a bullet. The camera closes in on the woman’s face, she is staring straight ahead unblinking, in her eyes you can tell that she knows she is about to die.”

The circumstances surrounding the shooting remain unclear. What is clear, according to Carlson, is that an angry mob storming the Capital and the subsequent shooting death of an unidentified woman is beyond tragic.

“Imagine getting the call and learning that it was your daughter,” Carlson said. “The last time you spoke to her she was heading to a political rally, and now she’s dead, seriously imagine that.” 

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Barrett Blog

Chuck Todd and Republican Sen. Ron Johnson Debate the Election Results on Meet The Press

Johnson is one of a dozen Republican senators who plan to challenge the Electoral College certification on Wednesday. “We are not acting to thwart the democratic process — we are acting to protect it,” Johnson said.

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Meet The Press host Chuck Todd went toe-to-toe with Sen. Ron Johnson Sunday over GOP lawmakers’ efforts to challenge certification of Electoral College votes.

“You made an allegation there was widespread fraud, you have failed to offer specific evidence of that widespread fraud, but you’re demanding an investigation on the grounds that there are allegations of widespread fraud. So essentially, you are the arsonist here. President Trump is the arsonist here,” Todd said to Johnson.

Johnson is one of a dozen Republican senators who plan to challenge the Electoral College certification on Wednesday.  “We are not acting to thwart the democratic process — we are acting to protect it,” Johnson said.

Todd claimed the president and his Republican allies are alleging voter fraud even as the courts have dismissed scores of lawsuits filed by Trump’s legal team. Todd told Johnson that he and his colleagues “don’t get to make these allegations that haven’t been proven true.”

The contentious nationally televised interview came to an end when he thanked Johnson for appearing because “only two of your colleagues had the guts to say yes this weekend about this conspiracy theory that you’re working on.”

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