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How To Connect With An Older Audience

“Whether they agree or disagree with your opinion, honesty with yourself and your audience brings comfort for you and them.”



During my show this past Friday, September 11th,  I was navigating the 19th anniversary of one of the worst days in American history. I shared my thoughts and emotions as I thought back to that day as a 13-year-old who grew up 20 miles outside New York City and had a father who worked in Manhattan. We played audio clips from that day, including President Bush’s address the nation that evening from the Oval Office, plus I played one of the most powerful pieces of audio I’ve ever played during a show: Brian Sweeney’s phone call from United Fight 175 to his wife, which eventually crashed into the World Trade Center. Of course, we had callers share their sentimental memories from that horrific day as well.

As I spoke with the audience, a man named “Jim” called in and said, “I don’t know how old you are Pete, I think you’ve said you’re in your early 30’s, I just want to compliment you. You’re a fantastic young man and have the greatest attitude of young men today. You give me hope for our country. I can hear the emotion in your voice speaking about 9/11… I just wanted to call to tell you how much I appreciate you and your show and Kansas City is damn lucky to have you.”

I’m not sharing the caller’s comments to toot my own horn, but when I think about the idea of how a 32-year-old host can connect with a news talk audience where the demo often leans to the 35-64 crowd, it comes down to being honest with them about who you are and where your perspective comes from.

I’ve been hosting a daily news talk show in Kansas City since April of 2018, when I was 29 years old. Prior to that I hosted national fill-in shows at FOX News Radio. My first show there came when I was 27. There was definitely a period of time when I was slightly nervous over whether or not I could connect with an audience who had significantly more life experience than I did. But like so many things in radio, reps and life changed the name of the game.

With more reps and life experiences came increasing confidence. I never tried to pretend to be someone I’m not. Whether it’s been relating to the news cycle such as remembering the Vietnam War, I can’t talk about that in any honest context. Or if it’s something life-related, like raising children, I have a two-year-old daughter, but I am not yet dealing with teenagers who hate their parents. I can’t relate. What I can do is share where I am in life and the lens in which my opinions, on everything from Trump’s latest tweets to the Kansas City mayor’s COVID shutdown orders, come from.

What I’ve learned so far is that most of the audience appreciate it. There are two reasons for it: 1) They like to relive their own experiences and memories when I talk about “waking up with the toddler at 2am” or “changing the diaper when a second accident comes along”. I think there’s a part of it for them that makes them feel like it was just yesterday they were in my shoes.

2) They like seeing hope in the next generation. Of course most of the audience has a conservative perspective on life. But as a millennial conservative, we are not the majority right now. In fact we are constantly convinced that millennials are lazy, entitled and won’t grow up. Don’t get me wrong, there is definitely truth to that! But there are millions out there just like me, and we don’t get the same attention. While there’s certainly something to be said for every generation thinking the one that comes behind them is softer, weaker and more clueless, when the audience hear a perspective from someone who is a generation or two behind them, but believes in a worldview that is similar to their own, they seem to have hope. More hope than what they see from many my age on cable news every night.

Those are the sentiments I get from listeners who I’ve had the opportunity to meet and greet at station events (pre-COVID) or just cross paths with in public.

A lot of these thoughts transferred over from my time doing sports talk radio. I was never going to pretend to the audience that I knew what it was like to see the USA beat the Soviet Union in the Miracle on Ice, so I’m not going to act like I know what it was like living through Nixon’s impeachment as a parallel to the House’s impeachment of Trump. Of course I’ve read about both extensively, but living them is different. I will use historical context, but be clear that the example or analogy is based on knowledge, not experience.

Whether they agree or disagree with your opinion, honesty with yourself and your audience brings comfort for you and them. The connection will then continue to grow deeper, as will the trust. Just like any relationship with a spouse or a significant other, it’s not about agreeing on everything, it’s about appreciating the other person’s perspective, understanding where it’s coming from, and knowing that transparency will always be there.

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BNM Writers

‘Chicks On The Right’ Critical of Biden, Inauguration, Calls For Unity

The Chicks on the Right weren’t pleased with Chris Wallace praising President Biden’s inaugural address, and pushed far right theories that Biden is mentally ill and a figurehead for others to run the country.



Newly inaugurated president Joe Biden called for unity during his inaugural address and some members of the conservative media have adopted a more conciliatory tone toward the new administration.  Others have yet to get the message. Such is the case for Chicks on the Right. Amy Jo Clark and Miriam Weaver, who are also known by the pseudonyms “Daisy” and “Mockarena”, posted a vlog late Thursday night sharing their reactions to the inauguration. In the nearly 30 minute vlog, they leveled criticism toward Fox News’ Chris Wallace for praising President Biden’s inaugural address, while also pushing far right theories that Biden is mentally ill and is a figurehead for others to run the country.

Before launching into criticism, however, The Chicks did take time to praise one aspect of Inauguration Day: The music.

“I have to say it (the music) was really good,” Weaver said. “Dave Ghrol was fantastic. John Legend, I loathe him because he is such a Commie, but he sang I’m Feeling Good, probably the best I have ever heard it.”

That’s where the praise ended though, as the duo were critical of everything else from security to President Biden signing Executive Orders on his first day in office and all points in between.

“It had a very Soviet feel to it with all the barbed wire fences,” Clark said. “Welcome to the Gulag…. His speech was very telapromter-y. He did not even know what he was saying and then Chris Wallace saying it was the most amazing speech he had ever heard was absolutely ridiculous. It was nothing but canned bullcrap.”

Weaver took issue with the way in which Mr. Biden signed the Executive Orders.

“He had little index cards to prompt him what to say before he signed each one of the 17 orders,” Weaver said. “The press was allowed to be there for the first three and he could not complete a coherent sentence. After the third one when he was really losing it, it looked like he did not know where he was, they were literally shoving the press out the door. The people in charge knew he was fading fast.”

“The guy is so freaking old,” Clark said of the 78 year old Biden. “It looked like he needed a nap and some Geritol. They were propping him up all day which is a microcosm of his presidency. He is going to be steamrolled through the next four years, if he even makes it that long. He is not the real leader of the country. The real leaders are the A.O.C.’s (Alexandria Ocasio-Cortez). They will say he is in charge, but he is not in charge. He has no freaking clue what he is doing. This country is being run by a bunch of Socialists.”

Throughout the rest of the vlog, The Chicks touched on several talking points and conspiracy theories that are popular among the ALT-Right, including that China “unleashed” the corona virus on the rest of the world while comparing Mr. Biden’s call for unity to an abusive relationship.

“The Democrats have battered us for four years,” Clark said. “And now they are like, ‘Come on baby. Let’s get back together’. Heck no! I’m packing my crap and moving in with Mom.”

In addition to vlogs and other posts on their website, Chicks on the Right have a radio program that airs from 9 a.m. until 11a.m. on Indianapolis’ 93 WIBC.

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BNM Writers

Bill Spadea: People Have Forgotten How Important Martin Luther King Jr. Was

“Spadea said that one of the main reasons people don’t realize that race relations are improving in the United States is due to media coverage.”



Local radio hosts from across the nation spent Monday honoring and reflecting on the life and legacy of Dr. Martin Luther King Jr.. Bill Spadea, host of New Jersey 101.5’s AM Drive Time was no different, but he offered an interesting thought during his opening monologue. Spadea says that thanks to Dr. King and other Civil Rights leaders, race relations in the United States have improved in spite of media depictions to the contrary.

 “I think people have forgotten how important Martin Luther King Jr., and what he did, was,” Spadea said. “I’m glad most people get the day off of work, but I am afraid that is all it has become for a lot of people.”

Spadea followed by explaining Dr. King’s role in ending the “Separate But Equal” precedent that was established by the Plessy v. Ferguson Supreme Court casein 1896. That legal doctrine remained prevalent through Jim Crow Laws until the Civil Rights Movement of the 1960’s, in which Dr. King was a central figure.

“I think as time has passed, people have forgotten how evil Separate But Equal really was,” Spadea said. “People were discriminated against just because of their skin color, gender or sex. We have come so far. People just don’t recognize it.”

Spadea says that one of the main reasons people don’t realize that race relations are improving in the United States is due to media coverage.

”All we have seen and heard over these past months are pictures and reports of riots and destruction,” Spadea said. “If that’s all we see, people will think that things have not improved, but we have come so far. We are in a much better place than we used to be.”

After his monologue, Spadea took calls from listeners who shared their opinions on race relations, mask mandates and other news topics of the day.

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BNM Writers

The Shifting Media Spotlight

Fox Business host Lou Dobbs had an insightful conversation Friday with Dr. Robert Jeffress, the pastor of the First Baptist Church of Dallas, Texas. The two recapped the lasting achievements of Donald Trump’s administration, the media’s deceptive coverage of his Presidency and journalism’s once-revered role as our nation’s watch dogs.



2021 brings a new focus for the media, as frustration and anger linger across the country relating to journalism’s role in the rancor and discord enveloping American life over the past couple decades. 

Fox Business host Lou Dobbs had an insightful conversation Friday with Dr. Robert Jeffress, the pastor of the First Baptist Church of Dallas, Texas. The two recapped the lasting achievements of Donald Trump’s administration, the media’s deceptive coverage of his Presidency and journalism’s once-revered role as our nation’s watch dogs.

“The President again is being fraudulently impeached by the Dems, and there is not even a whisper of dissent or opposition to that in the national left-wing media,” Dobbs said, also pointing out the recent attacks on Jeffress by some members of the Republican establishment. 

“Lou, this is something we’re going to see more and more over these next four years,” Jeffress began. “That’s an attempt to shame people like you and me who strongly support this President, and to repenting of our support of him. Well I’ll guaran-dang-tee you I’m not repenting of anything, certainly not my support of this great President.”  

Jeffress told USA Today this week that he had no regrets in supporting Donald Trump. None whatsoever.

“I told him this week that I believe he is the greatest President of my lifetime, and he will go down as the most pro-life, pro-religious liberty President in American history,” Jeffress added. “Nothing anyone says is going to change that. Lou, he’s leaving office next week with his legacy intact.” 

Dobbs, who has for four years pointed out nonstop media deception relating to  President Trump’s accomplishments, went further to recap the incessant attacks on the 45th President of the United States.

“It’s an extraordinary legacy all the more because of the efforts of the radical Dems, the deep state, from the beginning almost of his candidacy for the office – they tried to deny him – and then their efforts to overthrow him and block his agenda throughout. He accomplished more than any President in the first three years of his term. His four years in office are remarkable in achievement, all the more so because of the naked, corrupt opposition of the radical Left and the deep state,” Dobbs said.

Jeffress, an early and consistent supporter of candidate and then President Trump, added that the President knew what he was in for, as the entire establishment swamp of both parties was not simply going to sit back and allow him to disrupt the normal way of doing things in Washington.

“I remember sitting in the oval office and telling him ‘Mr. President, you have an axis of evil that is going to conspire to take you down. Not only the media and the Democrats, but the establishment Republicans,’” he recalls telling Trump. “And that proved to be true. They conspired together but they couldn’t stop his tremendous achievements in spite of all of those headwinds. I am grateful, eternally grateful, for what he has done for our nation, even though he’s leaving office for now. His legacy will endure.”

The news over the weekend was how Dobbs summed up the conversation in his synopsis of the non-stop attacks from the left and the media, designed to take down Trump politically and personally.

“It is the most vile, venomous assault ever conducted against a President in our country’s history,” Dobbs pointed out. “Short of the assasignation of Abraham Lincoln. This is a nation that cannot heal, that cannot come together, until we understand the truth and reality of what we have witnessed over the course of the past four years of this man’s presidency.”

“We’re going to depend upon you over these next four years to point out what is going on – the darkness, the lies that we’re going to see,” Jeffress implored Dobbs. “Yes, we need to pray for our new president, president Biden. The Bible says we need to pray for all of our leaders. But we also need to be ready to push back against the unGodly policies that are sure to come. These are days for God’s people to stand up and be courageous like never before.”

If recent history is any indication, both Dobbs and Jeffress will remain standing strongly on the front lines, illuminating the truth, as the next chapter of our nation’s history unfolds.

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