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Rush Limbaugh Reveals His Cancer has Spread

Limbaugh said a new treatment plan will be put into place with another round of chemotherapy.

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Rush Limbaugh’s cancer is spreading, the host revealed on his show Monday. Limbaugh was diagnosed with stage 4 lung cancer in January. “We had stopped the growth. It had been reduced, and it had become manageable.”

Limbaugh said the idea is to keep the cancer where it is or maybe reduce it again. “We’ve shown that that is possible. If it happened once, it could happen again. So that’s the objective of the current treatment plan,” he said.

Stage 4 lung cancer is incurable. Treatments are focused on slowing the progression of the disease, according to the American Cancer Society. Limbaugh said a new treatment plan will be put into place with another round of chemotherapy. 

Limbaugh said he initially felt helpless when he first received the news of his diagnosis. “A treatment regimen was begun, and the first two of them failed… The third one? Magic. It worked. That’s where we were able, over the course of months, to render the cancer dormant,” he said 

“I never thought I would see October 1st.”

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Political Campaigns Poured Millions Into Radio Advertising During Election Season

The spending this year was astronomical. According to Kantar Media’s Campaign Media Analysis Group, the 2020 haul for campaign advertising on radio was about $275 million.

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For the final few months leading into the 2020 election, it seemed like nobody could escape the barrage of ads for various political candidates.

All of that was intentional as campaigns and political action committees (PACs) tried to get their messaging out to as many people as possible before they went to the polls.

The spending this year was astronomical. According to Kantar Media’s Campaign Media Analysis Group, the 2020 haul for campaign advertising on radio was about $275 million.

A lot of the money spent targeted Hispanic and minority voters, which both the campaigns for President Donald Trump and president-elect Joe Biden fought tooth and nail over. Inside Radio reported Univision saw $34 million in total political and issue advertising across TV and radio, and Entravision, which owns and operates primarily Spanish-language TV and radio stations, reported $6.3 million during the third quarter, and expected total political ad sales to reach $28 million for the entire 2020 election cycle.

Urban One brought in $4.43 million in political ads during Q3, including $2.4 million for its radio division.

The reporting indicates $8.5 billion was spent across all media for the 2020 election.

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Heidi Harris Moves Time Slots in Las Vegas

“After 20 years, the morning drive hours weren’t working for my life or health anymore,” Harris said in a newsletter. The station will replace Harris’ show with syndicated host Mike Gallagher from 6-9a (PT).

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Las Vegas radio host Heidi Harris can be heard at a new time on AM670 KMZQ. Harris has been doing morning drive for the past 20 years, she cited personal reasons for the move to her new time slot (9a-noon).

“After 20 years, the morning drive hours weren’t working for my life or health anymore,” Harris said in a newsletter. The station will replace Harris’ show with syndicated host Mike Gallagher from 6-9a (PT).

Harris, a two-time winner of the Electronic Media Award (EMA) for Best Local Radio Talk Show, served as a host at AM 840 KXNT from 2015-2017.

In 2014, she was named one of Nevada’s Distinguished Women. She has also authored two books, Don’t Pat me on the Head! and Blowback, Setbacks and Comebacks in Vegas Radio.  

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Bruce St. James to Replace Mancow on WLS in Chicago

St. James had been in Phoenix hosting a midday show at KTAR-FM. The Washington D.C. native is joining a station that sits in 15th place in the mornings with a 2.4 percent audience share, according to the latest Nielsen Audio Survey.

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WLS-AM 890 has tapped Bruce St. James to replace Erich “Mancow” Muller who said that he’s tired of doing “radio without joy.” St. James will join Cumulus-owned WLS starting on December 14.

“Bruce St. James is here to have a conversation, not a lecture. He is not here to change formats,” WLS program director Stephanie Tichenor told staffers in an email today. “He is here to continue what 890 already does best – inform and entertain our listeners.”

St. James had been in Phoenix hosting a midday show at KTAR-FM. The Washington D.C. native is joining a station that sits in 15th place in the mornings with a 2.4 percent audience share, according to the latest Nielsen Audio Survey.

Mancow has been doing radio in the Chicago market since 1989. “Much of the enjoyment I had left doing radio has been sucked out of it,” he told Chicago media writer, Robert Feder. “For me, no interaction has been the radio kiss of death. Talking during this political season and hearing endless tales of woe from my listeners has been radio without joy.”

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