Mark Levin is asking the questions that impact everyone in the news broadcasting medium. Where there are many heroes that speak up on issues that are profoundly significant to the future of the political spectrum, the grenade that was thrown into the the center of the conservative media and social media world and what is going to happen if this downward spiral continues? He dispels fake news and more.
“I’m going to do something now. I want to strongly discourage any of you from attending the Biden inaugural or any of these other events that these capitals within our various states are being planned, as I read this FBI internal memo. I don’t know what’s planned, but the inauguration is. But I’d stay away from it. That is a form of protest, although that’s not a problem. But there may be violence there that’s caused by outsiders, it may be violence there that’s caused by morons.” Levin explained, even looking out for those who aren’t typically interested in much else than listening for finding an opportunity to further the narrative at hand inside the beltway.
“I intend to fight every one of these left-wing agenda items that these Democrats intend to impose on us. I intend to fight it with every fiber in my body, and we will do so under the Constitution and we will do it. And in 2022, it is my expectation we will take the house back and perhaps even the Senate. And put the brakes on all of this and as you know, I was one of the leading voices and wrote an entire book on convention of the state, so we need to get that thing fired up again.
We need to get these legislatures working. Republican legislatures. But if I were you. I would not attend any of these events. And they are going to be used against us no matter who’s behind them, and if some Trump people are behind them against the desire of the vast majority of the Trump people. That’s my view now. We’re now facing repression and oppression by the corporatists, not just big tech, but by banks, by big companies, by golf.”
“Now these media companies are interfering with my business, torturously interfering with what I do here, they’re interfering with my free speech and they are libeling me and I am monitoring them, as are others. They’re all thrown in, they’re all revealing themselves, and we need to sort through that to who’s going to get our business and who isn’t.”
Levin continued, as he spoke with conviction and eloquence that was as rousingly enticing as listening to your team hitting a buzzer beater or pick-six to beat their rival in the final seconds of the big game.
“But, we stand by our principles and good days and we stand by our principles and bad days, so we must continue to argue for freedom of speech. We must continue to argue for private property rights. We must continue to organize at the lowest levels of our system, of our communities and our government. We need to take this government back.”
The crescendo was followed by the facts that have been unfortunately difficult to accept by many; but Levin wouldn’t be the champion he is if he didn’t follow it up with a hopeful call to action that I truly believe was meant with the utmost sincerity.
“The electors have been counted. It’s over. But there’s two years from now and there’s four years from now, that’s the genius of the constitutional system, nothing is final. Will it be harder? Of course it’s going to be harder.”
Levin follows up his message with some advice for his audience.
“I’m just saying, stay away from the hard hits, stay away from the fools. There have now been ninety arrests as a result of what happened last Wednesday– ninety. I’m sure hoping that The Washington Post or The New York Times will identify all these people. So far, they have done nothing, almost nothing. Cable TV, I sure hope they do too. But I’m a law and order conservative, I believe in civil society and I believe in the Constitution, and so do the tens of millions of you who listen to this program and read my books and watch me on TV.”
“When you allow your politics to destroy your moral system. Then you have no moral system. That’s why you condemn violence and you defend the civil society.” Levin says of the importance of not trying to make any excuses for people who were involved with the events at the Capitol.
Bringing some amazing Bill Pullman style energy who just so happens to be my favorite President of all time, as he played the role of Commander in Chief in Independence Day, Levin reminds listeners down isn’t out and the future isn’t etched in stone.
“We’re not going to be dragged down by the thugs and the buffoons.”
Reminding listeners that dissent is not illegal but it is American, it’s not inciting violence to express oneself, effectively negating the constitutionality and legality to the bizarre, methodical design in which each of the dominoes fell; first silencing President Trump, second removing content that involved political analysis that showed any support for Trump and finally led to the thwarting of social media alternatives from personal devices, big technology.
“We’ve got to be smarter and more strategic.”
Though Levin is not planning to get down in the muck, nor does he make any unreasonable, historically inaccurate comment to further his agenda. This has been the loose framework exhibited by a select committee who’ve led a witch-hunt to silence the President—particularly when the President-Elect would have been another individual who’d have failed the arbitrary assessment enacted on the basis of handling the tragic events last week at the Capitol.
Meanwhile, President Trump’s hands were tied and his ability to communicate, speak with this country’s citizens to which he still represents as the Commander in Chief. A dynamic that even if this was flipped around, I would insist reverence and respect for an acting President. This dynamic and these asinine consequences have emulated a witch-hunt and lumped in essentially all conservative talk show voices and at times, all conservatives in general.
“This summer, when our streets were on fire and police were under attack and individuals were dying through these riots by Black Lives Matter and Antifa; Joe Biden never told people to stand down. Pelosi called police, storm troopers, Clyburn called police, storm troopers, but I’m telling people to stand down, I’m doing more than any of them have ever done. No violence.”
The reports that have been alleged in an article that was shared by Mark Levin on his show Monday, come on the heels of other private entertainment/tech companies barring the mention of content supporting President Trump from the airwaves. The company being accused has not responded to the claims according to the news outlet that initially made the report. But, Levin explained that the factors at okay here didn’t seem to be aligned with his experience or reflected in his or other coverage by conservative talk show hosts—rather, carefully placing a lit match on the pile of oil-soaked rags deliberately draped over the constitutional rights as they are set ablaze.
“Now, here’s the problem. I never got a memo. I never got any memo. Nobody threatened me. Nobody told me what I could and couldn’t say. Because if they did, you’d be hearing about it, but they didn’t. I don’t promote violence, but The Washington Post has a narrative.” shared Levin.
“And I have four years of broadcasts on our website MarkLevin.com. I have no idea what this article is about, nobody told me to stop dog whistle talk.
‘Cumulus Media Talk Radio Company with a roster of popular right wing personalities, including Dan Bongino, Mark Levin and Ben Shapiro, has warned its hosts to steer clear of misinformation about election fraud.’
I’ve never been warned about anything and I don’t need to be warned about anything. That’s The New York Times.”
Mark Levin reads the narrative aloud for listeners and discusses the libelous dynamic at play and the intention at the center of things.
“They’re after talk radio and they’re after Fox News. They have shut down Parler. Parler hopes to be back at the end of the week. They’re not going to try and pick off hosts on Fox or hosts on conservative radio by lying about them.”
“Now, these media companies are interfering with my business, torturously interfering with what I do here, they’re interfering with my free speech and they are libeling me and I am monitoring them, as are others.”
“They’re not going to shut me up under any circumstances. If something happens here or something happens on Fox or something like that, I will have digital TV and I’ll have my podcast. But nobody has threatened me. None of them. They’re trying to create a controversy where there is none whatsoever. None whatsoever. That’s The Washington Post, that’s The New York Times, that’s the corrupt media in America. It’s a disgrace, an absolute disgrace.”
Despite these incredulously totalitarian efforts, Levin has the hope that all hope is not lost and it’s not too late to rectify the future but it isn’t going to be an effortless process to prevent the political vitriol from engulfing our government’s political future in flames.
“In 2022, it is my expectation we will take the house back and perhaps even the Senate. And put the brakes on all of this. And as you know, I was one of the leading voices and wrote an entire book on convention of the state, so we need to get that thing fired up again.
“They’re all thrown in, they’re all revealing themselves, and we need to sort through that to who’s going to get our business and who isn’t. But we stand by our principles and good days and we stand by our principles and bad days, and so we must continue to argue for freedom of speech. We must continue to argue for private property rights. We must continue to organize at the lowest levels of our system, of our communities and our government. We need to take this government back.”
“The First Amendment’s under attack. Biden says the Second Amendment is going to be under attack. We have Democrat senators, some of whom have been utterly irresponsible, some for decades, wanting their colleagues expelled. Or censured or otherwise punished. You have lawyers, legal groups, students trying to disbar senators. Basically, doing what communist China does and they will bend to communist China, Amazon does. Apple does. Twitter does. Facebook does. But here, they are free. To target people with whom they disagree, if you look at this company Parler is not right wing / left-wing. Parler is any open platform.” explained Levin.
“And yet, The Washington Post and The New York Times—Twitter, which is its competitor, Amazon, Google and Facebook, have managed to to define it. To create a narrative around Parler that it must be a ‘proud boy site,’ when, in fact, there are millions and millions of people there now and it’s growing. And once it’s back at the end of the week, I think it’s really going to take off.” Follow Mark Levin and The Mark Levin Show airing daily on WW1.
Americans Become Their Own Media
If the truth is to be told, shared and understood, many Americans now believe they have no choice but to act as their own media.
As the mainstream, corporate media has transformed from watchdogs and information disseminators to cheerleaders, suppressors and protectors, citizens now have to take on the aforementioned traditional roles themselves.
If the truth is to be told, shared and understood, many Americans now believe they have no choice but to act as their own media.
Grant Stinchfield devoted part of his Friday Newsmax program to laying out why he believes the rapid, deleterious changes that have overcome our nation in just the last week will only serve to weaken the country. He was joined by former Housing and Urban Development Secretary, Ben Carson, who set the stage for what the country must be aware of as we enter a period of adjustment in America. Neither man targeted the mainstream media by name, but their discussion contained an unmistakable call for citizens to be alert and vigilant. They need to do the job that, in years past, was the duty of the media.
“With only three days in the White House, Joe Biden claims he wants to ‘Build Back Better,’ yet every move he has made leads you to believe he wants to tear it down worse,” Stinchfield began, noting the Biden quickly removed both the Winston Churchill bust and military battle flags from the Oval Office. “We went from America First to America Last in a matter of three days, and the D.C. swamp is reemerging.”
Presidents have traditionally entered office experiencing a “honeymoon period,” characterized by unsustainably high approval ratings. Not so this year, as Rasmussen Reports pegs Biden’s approval at just 48%, lower than the starting point for both Barack Obama and Donald Trump. Many Americans, possibly most, understand that sans a flood of mail-in ballots with a lack of signature verification, the likelihood is high that Donald Trump would still be president. Many citizens also fear what will be the immediate dismantling of the Trump policies that led to unprecedented peace and prosperity across the nation.
“There will be a lot of things that will not be able to be torn apart, and we need to concentrate on those,” Carson noted. “I hope people are paying very close attention, because you see two very distinct philosophies on how things should be run.”
The mainstream media, once a protector of the individual, has now become a protector of the ruling class. While not calling out the liberal media specifically, Carson has for years called out the true duty of government, as laid out in the Constitution.
“When this country was created, it was created as a place where there would be individual freedoms, where you could live your life the way you wanted, believe what you wanted. You had religious freedom as long as your rights didn’t impinge on the next person’s rights. But then there’s always been a group that has felt that the government should be in charge, that true utopia is a place where you give the government full power from cradle to grave, and they take care of you.” In just the past few days, American watchdogs and a sliver of the national news media has called out this overarching theme enveloping the new administration’s executive orders and policy proposals.
“I implore the American people – pay attention to what’s going on,” Carson said. “Remember what’s happened over the last four years, how the economy just skyrocketed because of the policies – removing all of those regulations, letting people spend their own money and determine their own way. Those are the things that had a very, very rapid ameliorating effect on America.”
Carson is right to put the onus on citizens to track the changing effects over the next few years, knowing much of the American media will attempt to deflect, deceive and obscure the truth from viewers.
Stinchfield played a clip of President Biden, after months of blaming his predecessor for everything related to COVID-19, saying that “there is nothing we can do to change the trajectory of the pandemic in the next several months.” A far different tune than he and his party of resistance sang for the past year, and a clear example of what Stinchfield and Carson want viewers to be on the alert for.
“The way that the previous administration was able to get business, and industry and science and universities to all work together, to come up with a vaccine in record-breaking time. No one thought it could be done, and yet it was done because of the push there to try and save lives.”
Carson did not mention the press as he summed up, however his all-encompassing point cannot be understated.
“China is not going to destroy us. Russia is not going to destroy us. Iran is not going to destroy us. North Korea is not going to destroy us. What will destroy us is us, if we continue to listen to the purveyors of hatred.”
Americans can no longer trust the mainstream press to present truthful reality. They must now take that burden upon themselves.
CNN Comfortable in the Cable News Ratings Lead
According to Nielsen Media Research’s fast national data (not including out-of-home viewing), CNN averaged 3.8 million total viewers and 1.08 million adults 25-54 on Jan. 13 from 12:30 p.m. to 4:45 p.m. ET.
CNN continues to thrive since the Nov. 3, 2020 presidential election.
The week ending Jan. 17, 2021 was highlighted by Congress’ second impeachment vote on Donald Trump on Wednesday Jan. 13, as a result of the Jan. 6 insurrection by his supporters at the Capitol. CNN was not only the top cable news outlet in coverage, but it also topped ABC and CBS in key figures (NBC did not break in to regularly scheduled programming that day). According to Nielsen Media Research’s fast national data (not including out-of-home viewing), CNN averaged 3.8 million total viewers and 1.08 million adults 25-54 on Jan. 13 from 12:30 p.m. to 4:45 p.m. ET.
MSNBC was runner-up in total viewers with 2.58 million; in third place with 464,000 adults 25-54. One positive for them on the day, as well as the week: the Jan. 13th edition of “The Rachel Maddow Show” was the most-watched cable news telecast.
An average of 2.4 million (530,000 aged 25-54) tuned in to ABC (12:24-5:00 p.m. ET).
CBS aired just 23 minutes of impeachment coverage (4:22-4:46 p.m. ET), yet drew more than Fox News Channel’s entire afternoon — CBS’s 1.9 million viewers/388,000 25-54 vs. FNC’s 1.39 million viewers/278,000 25-54.
Here are the cable news prime time averages for Jan. 11-17, 2021:
Total Day (6 a.m.-5:59 a.m.)
- CNN: 2.177 million viewers; 591,000 adults 25-54
- MSNBC: 1.838 million viewers; 325,000 adults 25-54
- Fox News Channel: 1.330 million viewers; 235,000 adults 25-54
Prime Time (Jan. 11-16 @ 8-11 p.m.; Jan. 17 @ 7-11 p.m.)
- CNN: 3.121 million viewers; 880,000 adults 25-54
- MSNBC: 2.834 million viewers; 508,000 adults 25-54
- Fox News Channel: 2.489 million viewers; 424,000 adults 25-54
Top 10 most-watched cable news programs (and the top Fox News program and its associated rank) in total viewers:
1. Rachel Maddow Show (MSNBC, Wed. 1/13/2021 9:00 PM, 60 min.) 4.765 million viewers
2. The Lead With Jake Tapper (CNN, Wed. 1/13/2021 4:00 PM, 60 min.) 4.714 million viewers
3. Situation Room (CNN, Wed. 1/13/2021 5:00 PM, 60 min.) 4.705 million viewers
4. Rachel Maddow Show (MSNBC, Tue. 1/12/2021 9:00 PM, 60 min.) 4.682 million viewers
5. Rachel Maddow Show (MSNBC, Thu. 1/14/2021 9:00 PM, 60 min.) 4.319 million viewers
6. Situation Room (CNN, Wed. 1/13/2021 6:00 PM, 60 min.) 4.274 million viewers
7. Anderson Cooper 360 (CNN, Wed. 1/13/2021 8:00 PM, 60 min.) 4.249 million viewers
8. Rachel Maddow Show (MSNBC, Mon. 1/11/2021 9:00 PM, 60 min.) 4.218 million viewers
9. Cuomo Prime Time (CNN, Tue. 1/12/2021 9:00 PM, 60 min.) 4.174 million viewers
10. Anderson Cooper 360 (CNN, Thu. 1/14/2021 8:00 PM, 60 min.) 4.015 million viewers
27. Tucker Carlson Tonight (FOXNC, Wed. 1/13/2021 8:00 PM, 60 min.) 3.611 million viewers
Top 10 cable news programs (and the top MSNBC and Fox News programs and its associated ranks) among adults 25-54:
1. Situation Room (CNN, Wed. 1/13/2021 5:00 PM, 60 min.) 1.414 million adults 25-54
2. Situation Room (CNN, Wed. 1/13/2021 6:00 PM, 60 min.) 1.368 million adults 25-54
3. The Lead With Jake Tapper (CNN, Wed. 1/13/2021 4:00 PM, 60 min.) 1.366 million adults 25-54
4. Anderson Cooper 360 (CNN, Wed. 1/13/2021 8:00 PM, 60 min.) 1.295 million adults 25-54
5. Cuomo Prime Time (CNN, Wed. 1/13/2021 9:00 PM, 60 min.) 1.212 million adults 25-54
6. CNN Tonight (CNN, Tue. 1/12/2021 10:00 PM, 60 min.) 1.195 million adults 25-54
7. Erin Burnett Outfront (CNN, Wed. 1/13/2021 7:00 PM, 60 min.) 1.185 million adults 25-54
8. Anderson Cooper 360 (CNN, Tue. 1/12/2021 8:00 PM, 60 min.) 1.175 million adults 25-54
9. Cuomo Prime Time (CNN, Tue. 1/12/2021 9:00 PM, 60 min.) 1.163 million adults 25-54
10. CNN Special Coverage: 2nd Trump Impeachment Vote (CNN, Wed. 1/13/2021 2:00 PM, 60 min.) 1.138 million adults 25-54
24. Rachel Maddow Show (MSNBC, Wed. 1/13/2021 9:00 PM, 60 min.) 0.945 million adults 25-54
59. Tucker Carlson Tonight (FOXNC, Wed. 1/13/2021 8:00 PM, 60 min.) 0.693 million adults 25-54
Source: Live+Same Day data, Nielsen Media Research
Note to Journalists: You’re Not Bigger Than the Moment
Journalists, anchors, and reporters need to understand that moments like this are never about them. Yet far too many act like Kanye West snatching the mic away from Taylor Swift.
This past week, I did what many people around the country did. I watched the inaugurations of Kamala Harris and Joe Biden.
Indeed, we were watching an historic moment. For the first time, America would have a woman serve as its Vice-President. She would also be the first African American and Asian-American to serve as VP.
I wanted to witness that moment. Moreover, I wanted to see how the various networks HANDLED that moment.
I wasn’t surprised at what I saw and heard.
As Harris was sworn in, anchor after anchor had to remind me that I had just “witnessed history”. Some even added jazzy commentary about the “American Experience”.
A constant problem in the news media strikes again.
Far too often, journalists want to make themselves part of the moment. They look for the catchy line or signature phrase that will forever be remembered, archived and hash-tagged to death. Journalists, anchors, and reporters need to understand that moments like this are never about them. Yet far too many act like Kanye West snatching the mic away from Taylor Swift.
Like many people in the business, I had to learn this lesson the hard way.
I harken back to one of my early jobs, working as a reporter for a small market news station. One evening, there was a major fire at a warehouse close to where I was living at the time. I had sprung into action, filled with the exhilaration of covering a breaking story.
As soon as I got to the scene, I spoke with a few witnesses and first responders, took notes, and then called into the newsroom. They immediately put me on the air with the anchor in the studio, who asked me to divulge what I had learned.
“Oh my God,” I cried. “It’s like a WAR ZONE out here!” I then went on to describe the scene of the burning building like I was reporting from Manhattan during 9-11. I wanted to make sure that I could grab and hold the attention of listeners.
The very next day, I was called into the News Director’s office. I thought I would be getting a hearty pat on the back. Instead, I got a swift kick in the ass.
“What the HELL was that last night?” he asked.
“Well, I was trying to report on….” He cut me off.
“You were trying to make yourself part of the story,” he said. “You need to learn that when it comes to reporting, less of YOU is ALWAYS more.”
He was right. It was a mistake that I never made again.
NO ONE DID IT BETTER THAN UNCLE WALTER
Walter Cronkite was the Godfather of electronic journalism. He always knew that it was the moment that would often speak for itself. He once famously said, “Our job is only to hold up the mirror – to tell and show the public what has happened.”
When I worked in news/talk, I kept an autographed photo of Cronkite in my office, behind my desk. I wanted to make sure that he was always looking over my shoulder. I also wanted my anchors and reporters to see him glaring back at them whenever they would sit in front of me. He was a permanent reminder of what our job was: we report the news without trying to BE the news.
Here are a few famous examples of how Cronkite mastered that philosophy.
“THE FLASH APPARENTLY OFFICIAL…”
All the major networks covered that fateful day on November 22nd, 1963 when President John F. Kennedy was assassinated in Dallas. However, it was Cronkite who is most remembered. It wasn’t because of some catchphrase or commentary he came up with to encapsulate the moment.
Cronkite delivered the facts as he knew them. The painful pauses you could see him take to contain himself made him come across as genuine. In that moment, nothing else was needed. The nation was in pain and he was there with the nation.
Can you imagine how MODERN journalists and news anchors would have handled this?
Not every moment Cronkite covered was marred with tragedy. There was that historic occassion on July 20th, 1969 when Apollo 11 landed on the moon. Cronkite was sitting at the CBS Anchor desk preparing to deliver the news as it happened.
“I had just as much time to prepare for that landing as the space program did,” he said. “I watched it from the beginning. And yet, when that vehicle landed on the moon, I was speechless.”
The look on Cronkite’s face when ‘the Eagle had landed’ was one of the great moments in the history of journalism. There was no need to wax poetic about the moment itself. He was as excited as a kid on Christmas morning…just as the rest of the country was. Once again, he came across as genuine. There was no shame in being speechless because it was the best thing he could have done.
I cringe to think of how modern news networks would have handled that.
“AND WE’LL SEE YOU TOMORROW NIGHT!”
I’ll end with a brief segue into sports (as I’ve spent a few years in that format as well).
One of the greatest home run calls of all time came from Jack Buck. It was also one of the simplest home run calls of all time and epitomized the idea of “less is more”.
It was October 26th, 1991. Game 6 of the World Series between the Minnesota Twins and Atlanta Braves. The Twins needed to win to force a tiebreaking Game 7 or else their season would be over. In the bottom of the 11th inning, star outfielder Kirby Puckett came to the plate.
Buck was the Cronkite of sports. He didn’t need to do anything but sign off with a reminder that there would be one more game to be played the following evening. The sounds and images of that scene didn’t need further explanation or commentary on his part.
Ironically enough, by not trying to become part of the moment, he becamepart of the moment.
Viewers knew they were watching history in the making. They didn’t need to be reminded of it. As Uncle Walter would say, “And that’s the way it is.”
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