Jason Barrett owns and operates Barrett Media, a full service media consulting company which helps brands and individuals enjoy success in the sports and news audio, video, and social spaces. He also serves as the Chief Editor of https://BarrettNewsMedia.com and https://BarrettSportsMedia.com which feature radio, television, and online news, expert opinions, analysis, research, and beneficial information for both experienced and aspiring broadcasters. Jason is a 25 year radio veteran with a passion for talk radio content, discovering and developing talent, social media and podcasting strategy, creative and topical imaging, and designing brands and leading them to the top of the ratings ladder.
His radio adventure started in the Hudson Valley area of NY where he learned the industry at the local level, doing everything from hosting to selling, anchoring, production, promotions, and remote setup. After pursuing a career as an on-air talent for the first 8 years of his career, he moved behind the scenes, first as a producer for ESPN Radio, and then as a program director of 5 different stations including 4 in top 20 markets. Jason helped create and launch 2 FM sports talkers (101 ESPN in St. Louis & 95.7 The Game in SF), turning them into consistent performers. They are now among the most respected brands in the sports radio format.
During his career, he’s had the privilege of working with some of the most accomplished sports broadcasters in the country. The list includes Dan Patrick, Keith Olbermann, Sean Salisbury, Doug Gottlieb, Chuck Wilson, John Seibel, Freddie Coleman, D’Marco Farr, Bernie Miklasz, Bryan Burwell, Bob Stelton, Randy Karraker, Chris Dimino, Greg Papa, Ric Bucher, Brandon Tierney, Eric Davis, John Lund, Damon Bruce, Roxy Bernstein, Jody MacDonald, and Chad Doing among others. He’s also played a part in either discovering or launching bigger platforms for Chris Duncan, Aubrey Huff, Zach McCrite, Harry Mayes, Rob Ellis, Guy Haberman, Meredith Marakovits, Rick Venturi, Tony Softli, John Middlekauff, Joe Fortenbaugh and Lorenzo Neal.
A seasoned strategist with decades of success under his belt, Jason’s passion, creativity, and relentless work ethic have helped him become the leading consultant in the sports radio format, working with nearly 20 brands over the past 5 years. He has developed the highly successful Barrett Sports Media Summit, an annual gathering of heavyweights from the sports radio industry, and is seen by many as one of the leading advocates for the sports/news talk media industry.
On a personal note he enjoys discovering new music, traveling, reading, watching sports and news programming, and spending time with his son Dylan, and fiance Stephanie.