“I used to joke that brands spent more money marketing hamburgers than politicians spent campaigning to run a nation, but that's no longer the case.”
“We believe there’s an increasing likelihood that national brands start spending more aggressively on advertising in [the second half of 2023, especially in fourth quarter]..."
Musk's tweet on Sunday, in response to Reuters, indicates that the expected increase in advertising revenue for June did not happen as anticipated.
"The number of advertisers on CNN decreased by 23% during the first four months of 2023."
Twitter has projected a decline of at least 56 percent each week in its U.S. ad revenue for the current month, compared to the previous year.
Advertising intelligence firm Vivvix has released an analysis of the top radio advertisers of 2022. Procter & Gamble maintained its position as the top parent company...
In April, the index dropped by 1.5% compared to the same month in 2022, representing the smallest decline since September 2022.
Print ad sales were also down 8.7% year-on-year
SMI reported that digital audio accounted for 55.4% of national audio ad dollars.
In total, the biggest podcast ad buyers spent over $141 million during Q1, as reported by Magellan AI's data.