In my long tenure of dealing with managers, program directors, and consultants, many have all sorts of issues understanding how the ratings work.
The undeniable fact is personal endorsements work and they’re a great profit tool. Major market stations charge advertisers between 30 and 40+ percent premium rates for...
“Each time you learn a new skill, you're honing that. So it all comes, but you have the same preparation. Like wrestling."
Put your resources into the good, entertaining, informative stuff. Get your broom and sweep out the rest.
How do you stay motivated? There is not a talk show host, producer, program director whisperer. You must induce your own enthusiasm.
As President Biden gives his State of the Union address Thursday, one can ponder what the challenges and opportunities for news/talk radio will look like in...
While smaller outlets are beginning to use AI to write their story, larger outlets are relying on algorithms to provide clicks. Neither option is practical.
There are plenty of people out there in both radio and television who don’t care – and don’t prepare.
For South Carolina from 7-9 p.m. on Saturday, Feb. 24, the three major cable news outlets — Fox News, MSNBC, and CNN — combined to deliver...
"I've almost exclusively been focused on this kind of journalism, so it was a no brainer for me to focus on law and justice on NewsNation."